Creative Brand Strategy - Task 1

29.8.2023 - 19.9.2023 / Week 1 - Week 4
Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media
Creative Brand Strategy
Task 1: Case Study & Campaign Proposal

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Instruction

Progression

this is the first draft of my case study and after getting feedback, I realizaed that I am doing the wrong thing.

Progress of task 1(B)

Progression on canva to make a customer journey map

Final Outcome

Task 1(A)

Task 1(B)

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Feedback

Week 3

many little problems in my task 1(B), like the vision and mission are too long, lack of a big concept(title), something wrong with brand positioning, etc.

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Reflection

I should have more idea with it because I am choosing a city that I am familiar with. But, I am weak in doing research, this may cause my result of this task not that good enough. So, I hope I can improve my research skills and do better in the next task.