Typography - Task 2

10/5/2022 - 17/5/2022 / week 6 - week 7

Lee Yan Xu / 0347696

Typography /  Bachelor of Design in Creative Media

Task 2

Typographic Exploration & Communication

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Lecture

Lecture - Task 2: Process Demo

Mr. Vinod has taught us how to do task 2 in this video. 

Fig 1, Lecture video

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Instruction

Exercise - Typographic Exploration & Communication

Fig 2, First Idea (14/5/2022)

Fig 3, Second Idea (14/5/2022)

Fig 4, The final decision with baseline grids in PDF (14/5/2022)

Fig 5, The final decision in PDF (14/5/2022)

Font: Gill Sans Std

Typeface: Gill Sans Std (Regular, Bold Italic, Extra bold)

Font size: 12 pt(text), 18 pt(subheading), 40 & 87 pt(headline)

Leading: 14 pt(text), 21.6 pt(subheading), 30 & 106.8 pt (headline)

Paragraph Spacing: 14 pt(text), 21.6 pt(subheading), 30 & 106.8 pt (headline)

Average Characters per line: 38 - 49

Alignment: Align left (text), Align center (subheading) 

Margins: 12.7mm

Columns: 2

Gutter: 10mm

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Reflection

This exercise taught me how to make headlines, subheadings, and the ext. They must be in a lot of ways to look better such as leading and spacing. I can use the Indesign app more proficiently better than exercise 1.

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Further Reading

Fig 6, Typographics design: form and communication

this book has greatly aided my grasp of typography's history. It also contains the whole anatomy of the type font. Besides that, it showed me how to employ the golden ratio in the text and It also demonstrates how to align text using column grids.