Brand Corporate Identity - Task 1
Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity
Task 1
Lectures
Lecture 1
In the first lecture, we learned what brand corporate brand
identity is. It emphasizes a company's visual integrity, and
brand corporate identity is a crucial component of graphic design.
Students are introduced to the fundamentals of identity design in
this module and effective symbol use in visual
communication.
Lecture 2
What is a brand?
It is derived from the Old Norse word 'brandr' also known as 'to
burn' which referring branding livestock.
What is brand identity?
The emotional and visual expression of a brand is its brand
identity. It contains the distinctive characteristics that set a
brand apart from its rivals, such as the logo, colors, typography,
and messaging. Brand identity contributes to the development of a
unified and consistent image for the company, which increases
consumer recognition and confidence.
What is branding?
Branding means the process of developing a distinctive name,
design, symbol, or image that identifies and sets a product,
service, or business apart from its rivals. It influences consumer
behavior and brand loyalty by encompassing a company's whole
perception and reputation.
Instruction
Task 1
Task 1 are progress individually and also in the group. I'm grouping with
my friends who are Jordan and Andy. First of all, we need to break down
the brand and then combine our three slides into google docs.
Fig 1, Breaking brand guideline
After that, we have chosen Nike as we are all interested in it.
Final Outcome
Fig 2, Breaking brand group compilation
Fig 3, Breaking brand individual
Feedback
Our research is not enough and the point is weak. I also didn't do a lot of the breaking brand research, so I need to have more idea about that. In addition, some of us do not do the paraphrasing very well.
Reflection
For the individual slides, I think I can have more ideas on the breaking brand and do more research on it. Other than that, I think I have to add more different images instead of using the same picture in all slides so that it can look more interesting. For the group slides, I think I can have more different ideas from my teammates because I think we have a lot of the same ideas so our point is crushed. I wish I can do better in the next task.
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