Creative Brand Strategy - Task 2

 

20.9.2023 - 11.10.2023 / Week 5 - Week 7
Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media
Creative Brand Strategy
Task 2: Ideation & Desing Direction

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Instruction

Task 2 progression

Task 2 final outcome

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Feedback

WEEK 5

1. Task 2(A) lack of promotional video and task 2(B) lack of mood board and brand personality.

2. Too rely on what that city offers and it will make the design too limited. 

3. Laco of research about Sibu such as why swans are the emblem of Sibu.

NEXT PLAN OF ACTION

Do more research on Sibu and correct the wrong part.

WEEK 6

1. “Easi” for this campaign is close but maybe try to change it to “EaSibu”.

NEXT PLAN OF ACTION

continue with the logos Ms. Lilian and my friends said it has potential and try to do more logos (in digital version).