Creative Brand Strategy - Task 3

 

27.9.2023 - 27.11.2023 / Week 8 - Week 13
Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media
Creative Brand Strategy
Task 3: Campaign Branding

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Instruction

Task 3

Progression of logos

At first, I wanted to combine the swan and "Easibu" together and I thought the "S" character shape was close to the swan so I used it to form a swan. other than that, I also tried to use the letters "E" and "B" to form a pair of wings for a swan in the right column because I think they have more potential to look like wings.

Fig 1, first try logos (B&W)

Fig 2, first try logos (colored)

After getting feedback, some classmates and tutor strongly recommended I make a swan more elegant or it won't look like a swan so I made this.

Fig 3, second attended logos

Fig 4, final logo

Progression of social media posts (Instagram posts)

Fig 5, Instagram posts (before)

At first, I didn't know that we could use just some online images to make our Instagram posts, so I have changed all of them into different designs like below.

Fig 6, Instagram posts (after)

After consultation, many classmates feel that the content on it is too long and the Sibu with the blue block is quite useless, they won't read it if they saw this post. So, I changed the design again.

Fig 7 - 19, final Instagram posts and profile page

Progression of posters

Fig 20, first try poster 1

Fig 21, first try poster 2

These two posters have the same problem which is the art direction is not the same as what I did before (styles and typefaces).

Fig 22, final poster 1

Fig 23, final poster 2

Fig 24, final poster 3

Fig 25, final poster 4

Fig 26, poster mockup 1

Fig 27, poster mockup 2

Fig 28, poster mockup 3

Fig 29, poster mockup 4

Website

Fig 30, final landing page

Fig 31, final sub-page 1

Fig 32, final sub-page 2

Fig 33, final sub-page 3

Fig 34, final landing page mockup

Fig 35, final sub-page 1 mockup

Fig 36, final sub-page 2 mockup

Fig 37, final sub-page 3 mockup

Promotional video

Fig 38, final promotional video

Final slides

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Feedback

Week 10

1. The website does not have enough things besides ‘about us’ and ‘contact us’.

2. the Instagram post can try more because it’s boring if just using photography.

Next plan of action

1. Add more things to the website.

2. Solidify app (maybe change to a poster because the app is a bit hard for me).

3. At least some idea about the promotional video.

4. Improve the Instagram post.

Week 11

Absent.

Next plan of action

Continue task 3.

Week 12

Website - somewhere is weird. the art direction is not the same.

Social media - text is too long, and the “sibu” in the blue block is useless.

Poster - the typeface is not the same as before (social media and website) make it the same and change some of the design.

Video - some footage is too long ( can be considered).

Next plan of action

Make sure that all my touchpoints have the same art direction, and make them all more consistent.

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Reflection

First of all, I really enjoy doing this assignment. It is because I know Sibu better, the small town where I grew up. I just realized that Sibu has so many attractions worth visiting. I learned about the history and culture of these scenic spots through my assignment. I know better Sibu when I do research about it. Besides that, I feel my design sense also getting better after getting a lot of feedback from Ms Lilian and my classmates, this is a huge help for my future so I am really glad that they helped me that much.