Publishing Design - Task 3B

 

28.8.2023 - 24.11.2023 / Week 1 - Week 13

Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media

Publishing Design

Task 3B

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Lecture

All lectures can be found here

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Introduction

Task 3B

Visual research

Fig 1, visual research 1

Fig 2, visual research 2

Fig 3, visual research 3

Grid system

Fig 4, demo grid system

Fig 5, content page with grid system

This is the demo version and there are quite a lot of problems so I change a new grid system.

Fig 6, new grid system

Fig 7, new grid system with navigation

Fig 8, new grid system with content page

After getting feedback

Fig 9, content page (before)

Fig 10, brand profile page (before)

Fig 11, visual guideline page (before)

Fig 12, collateral page (before)

New layout design

Fig 13, content page (after)

Fig 14, brand profile page (after)

Fig 15, visual guideline page (after)

Fig 16, collateral page (after)

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Final Submission

Final layout thumbnail

Final brand guideline (Interactive PDF)

Fig 17 - 49, BadRaCock brand guideline in JPG

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Reflection

Writing an ebook was both a challenge and a success. A combination of artistic expression and intellectual rigor was required for research, writing, and design. Putting together digital pages forced me to think of creative ways to explain difficult concepts. My knowledge of the subject has grown, and the process has improved my ability to communicate digitally. Since I have experience doing the ebook in the last semester's module, I think this time I am doing better than the last ebook I did. I am so glad that Mr. Vinod helped me a lot in the layout. 

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Further Reading

Fig 50, Graphic Design theory by Helen Armstrong

In Helen Armstrong's "Graphic Design Theory," a profound exploration of design ideologies unfolds. With clarity and depth, Armstrong navigates the evolution of graphic design, from its historical roots to contemporary perspectives. As readers reach the conclusion, they emerge with a nuanced understanding that transcends aesthetics, shaping their design ethos.