Creative Brand Strategy - Final Compilation and Reflection
20.8.2023 - 11.10.2023 / Week 1 - Week 14
Lee Yan Xu / 0347696 / Bachelor of Design (Hons) in Creative Media
Creative Brand Strategy
Final compilation and reflection
Instruction
Task 1: Case Study & Campaign Proposal
Task 2: Ideation & Design Direction
Task 1B: Campaign Proposal
Task 2: Ideation & Design Direction
Task 3: Campaign Branding
Promotional Video
Website
Fig 1 - 8, website pages and website mockups
Instagram Post
Fig 9 - 23, Instagram posts and profile page
Posters
Fig 24 - 32, posters and poster mockups
Reflection
This semester has been a transformative journey of intellectual growth and personal discovery. From challenging courses to meaningful interactions, each experience has shaped my understanding of the world. The pursuit of knowledge has not only expanded my academic horizons but also cultivated resilience and adaptability. As assignments conclude, I reflect on the diverse lessons learned and forged. This semester also has been a profound chapter in my academic odyssey, fostering both intellectual curiosity and a deeper sense of self. Lastly, I really thank Ms Lilian who is my tutor and lecturer for helping me a lot on my assignment. She gave me a lot of very useful advice and recommendations so that I could learn and get better fast.
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